【案例名称】Freemark Abbey Winery

【作者】William S. Krasker

【页数】3

【格式】PDF

【语言】英语

【出版日期】1980年8月1日

【修订日期】1994年3月24日

【学科】经济 (Economics)

【案例编号】181027-PDF-ENG

【来源】HBS Premier Case Collection

【网页】http://cb.hbsp.harvard.edu/cb/product/181027-PDF-ENG

【简介】

Freemark Abbey must decide whether to harvest in view of the possibility of rain. Rain could damage the crop but delaying the harvest would be risky. On the other hand, rain could be beneficial and greatly increase the value of the resulting wine. This decision is further complicated by the fact that ripe Riesling grapes can be vinified in two ways, resulting in two different styles of wine. Their relative prices would depend on the uncertain preference of consumers two years later, when the wine is bottled and sold.

【涉及课题】

Decision analysis; Decision trees; Managerial economics; Risk management

【背景】

    * Geographic: California
    * Industry: Alcoholic beverages
    * Event Year Begin: 1980
    * Event Year End: 1980

【下载】

http://www.mbabbs.com/thread-151-1-1.html