北美最流行教材之

营销学原理（14e)-2011最新版

Philip Kotler, Gary Armstrong, "Principles of Marketing (14th Edition)"
Prentice H all | 2011 | ISBN: 0132167123 | 744 pages | PDF | 33 MB

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简介：Learn how to create value and gain loyal customers.

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.



北美最流行教材金融和会计系列(20本左右）
国际金融管理（2e)
https://bbs.pinggu.org/thread-1269250-1-1.html
财务会计（12e)_Carl S. Warren
https://bbs.pinggu.org/thread-1269284-1-1.html成本会计（14e)_Charles T. Horngren
https://bbs.pinggu.org/thread-1269335-1-1.html


北美最流行教材市场营销系列（10本左右）
营销战略（5e）_O. C. Ferrell
https://bbs.pinggu.org/thread-1268981-1-1.html
营销管理（14e)_Philip Kotler
https://bbs.pinggu.org/thread-1267478-1-1.html
营销学原理（14e)_Philip Kotler
https://bbs.pinggu.org/thread-1268636-1-1.html
现代营销学（15e)_DAVID L. KURTZ
https://bbs.pinggu.org/thread-1268724-1-1.html