推荐美国人迈克尔-希特的《战略管理》，国际国内都用的比较广泛；英国人JOHNSON的《探索公司战略》也不错，但是国内翻译的慢了一些；英国林奇的《公司战略》也不错。

同关注，谢谢。。。。。。。。。。。。。。。

推荐美国人迈克尔-希特的《战略管理》，国际国内都用的比较广泛；英国人JOHNSON的《探索公司战略》也不错，但是国内翻译的慢了一些；英国林奇的《公司战略》也不错。
本文来自: 人大经济论坛 商学院 版，详细出处参考： https://bbs.pinggu.org/forum.php? ... &from^^uid=742621

Strategic Management and Business Policy
Thomas L Wheelen  , J. David Hunger

This comprehensive text provides an engaging look into new and traditional strategic management topics. Wheelen and Hunger's thorough coverage of topics helps students develop an understanding of the wide range of theories and research available in this field, from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. A wealth of real corporate cases helps students apply knowledge to real-world situations.


http://www.pearsonelt.ch/1449/97 ... gic-Management.aspx