<p>很实用的战略品牌管理资料。<br/><br/>WELCOME!<br/>Class #4- March 26th, 2003<br/>Soni Simpson<br/><br/>03/12/03 AGENDA<br/>Recap<br/>Brand Elasticity<br/>Good To Great Companies/Hedgehog<br/>Market Share<br/>Brand Development Index<br/>Brand Switching<br/>Brand Management<br/>Consumer Based Brand Equity Model<br/>Consumer Conversion Model<br/>4 Step Brand Building<br/>Consumer Based Brand Equity Pyramid<br/>Positioning Basics<br/> <br/></p><p><font color="#0000ff">_______</font></p><p><font color="#0000ff">英文ppt，共46页。2003年制作。由于很多朋友反映售价较高，且该贴时间较长，特此改为免费资料。</font></p><p><font color="#0000ff">                                                          penguin0606</font></p>

[此贴子已经被penguin0606于2008-11-17 16:19:02编辑过]