List of Tables 7
List of Figures 9
Acknowledgements 11
Prologue 13
1. Flight Plan for Deregulation 19
2. Lost Opportunities 37
3. Development of Fortress Hubs 59
4. Predatory Pricing 81
5. Pacific Southwest Airlines: The First Large
Discount Airline 101
6. Southwest Airlines: Deregulation’s Biggest
Success Story 123
7. The Resurrection of Frontier Airlines 151
8. AirTran Airways: Overcoming Tragedy to
Become an Industry Leader 173
9. JetBlue Airways: The First Luxury Discount
Airline 195
10. Ryanair Leads the Growth of Discounters
in Europe 221
11. Big Response to First Discount Airlines
in Asia 241
Contents
12. The Rise and Fall of the Major Airlines
from 1995 to 2004 261
13. Growth of Discount Airlines 283
14. Recommendations for Successful Airline
Deregulation 293
Notes 311
About the Authors 343