Book Description[size=0.86em]Publication Date: January 19, 2012 | ISBN-10: 0130387754 | ISBN-13: 978-0130387752 | Edition: 6
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
扫码加好友，拉您进群
全部版块
我的主页
收藏
