亚马逊简介
This book provides basic management knowledge in a clearly structured way. Fundamental aspects of management are described, on the basis of which a model of the enterprise is outlined. This allows readers to find their way around easily, to reflect, then to set new approaches in context and examine them in a critical light. The practical examples, the interpretation questions, and the short case studies at the end of the chapters facilitate the transition from theory to practice.Contents Basic Models of the Enterprise System-Based Approach and CyberneticsManagement TechniquesStrategy - Thinking and ActingOrganization - Structure follows StrategyCorporate Culture - A Competitive AdvantageCorporate Development through Innovation Target GroupsStudents and lecturers of Economics (Bachelor and Master), in particular those with a focus on leadership, entrepreneurship, and innovation managementStudents and lecturers of the Engineering SciencesParticipants in management training courses for non-economistsExecutives and Managers AuthorProf. PhD Rico J. Baldegger is Professor of Management and Entrepreneurship at the School of Business Administration in Fribourg (Switzerland). His research activities concentrate on innovative start-ups, the entrepreneurial behaviour of individuals and organisations as well as the phenomenon of rapid-growth companies. He has published several books and articles and has been the manager of a business for company development.
文件大小: 122M
Contents
Basic Models of the Enterprise
System-Based Approach and Cybernetics
Management Techniques
Strategy – Thinking and Acting
Organization – Structure follows Strategy
Corporate Culture – A Competitive Advantage
Corporate Development through Innovation
出版日期
16. August 2012
教材定位
Field-tested at university level teaching and in professional trainings
适用人群
Target GroupsStudents and lecturers of Economics (Bachelor and Master), in particular those with a focus on leadership, entrepreneurship, and innovation management
Students and lecturers of the Engineering Sciences
Participants in management training courses for non-economists
Executives and Managers
经管类学生和对管理感兴趣的自学者
作者简介
Prof. PhD Rico J. Baldegger is Professor of Management and Entrepreneurship at the School of Business Administration in Fribourg (Switzerland). His research activities concentrate on innovative start-ups, the entrepreneurial behaviour of individuals and organisations as well as the phenomenon of rapid-growth companies. He has published several books and articles and has been the manager of a business for company development.
兼具理论知识和实践经验的商学院著名教授
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