Journal of Marketing Practice: Applied Marketing Science

Title:	Luxury branding on the Internet: lost opportunity or impossibility?
Author(s):	Francesca Dall’Olmo Riley, (Kingston University Business School, Kingston upon Thames, UK), Caroline Lacroix, (Pileje SAS, Paris, France)

http://www.emeraldinsight.com/journals.htm?articleid=854621&show=abstract


还有两篇会议的，每篇300币，先不要设置价格，看了没有问题自然会购买

http://www.tandfonline.com/doi/pdf/10.1300/J179v04n01_01
Selling Luxury Brands Online
pages 1-25
[size=1.6em]ABSTRACT
[size=1em]This research examines the issue of online selling of luxury brands. Of key interest is first, to determine what Internet presence luxury brands have and second, whether luxury brands sell their products and services online. This is the first study to undertake a content analysis of luxury brands on the Internet, and thus is largely exploratory. A survey of 190 luxury brand websites provides the data to create a profile and comparative analysis of luxury brands. The key research objective is, using common terminology and measures, to understand how luxury brands use the Internet and to determine differences in website characteristics related to online selling. Conclusions and implications are discussed.
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Journal of Internet Commerce
Adverse Selection for Luxury Goods in Online Auctions
pages 268-287