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商业研究方法（第12版）

Donald R Cooper, Pamela S. Schindler, "Business Research Methods, 12 edition"
English | ISBN: 0073521507 | 2013 | 720 pages | PDF | 48 MB

【作者简介】

Donald   R.   Cooper 为美国 Florida Atlantic University 管理学教授。
Pamela   S.   Schindler 为美国 Wittenberg University 管理学教授。

【教材简介】

The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

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Business Research Methods.rar
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• Business Research Methods.pdf