NNOVATION, CULTURE, AND BIG DATA ANALYTICS

Ignoring the big data hype and diving right into the value proposition,Big Data, Big Innovation takes a long, hard look at making sure thatbusinesses don't stray off course when chasing innovation. It focuseson real-world goals, strategies that will help meet those goals, and alocked-down adherence to seeking value at all times.
It provides the requisite knowledge for visionary leaders to createreal change by cultivating the right culture, making sure technologybecomes an enabler rather than an inhibitor, putting together andretaining the right teams, defining the corporate vision forevolutionary and revolutionary uses of data analytics, and seizingopportunities that can put businesses on the fast track to innovationand success.
This comprehensive guide to big data and innovation will help your organization:
Hire the right people and empower them with the right culture and motivation
Define the right reporting lines and organizational structure
Learn how big data drives both evolutionary and revolutionary innovation and who should be responsible
Merge the agility of a start-up with the scale of a blue-chip



Series: Wiley and SAS Business Series

Hardcover: 256 pagesPublisher: Wiley; 1 edition (July 14, 2014)Language: EnglishISBN-10: 111872464XISBN-13: 978-1118724644Product Dimensions: 9.8 x 5.9 x 0.6 inchesShipping Weight: 1.5 pounds http://www.amazon.com/Big-Data-Innovation-Competitive-Differentiation/dp/111872464X/ref=sr_1_1?ie=UTF8&qid=1404845356&sr=8-1&keywords=Big+Data%2C+Big+Innovation%3A+Enabling+Competitive+Differentiation+through+Business+Analytics