由 Michael R. Solomon 编著的第 11 版《消费者行为学》英文文字版 PDF。
请大家下载第一个PDF格式的文件。
Consumer Behavior: Buying, Having, and Being (11th Edition)
ISBN-13: 978-0133450897
ISBN-10: 0133450899
Edition: 11th
- Publisher: Prentice Hall; 11 edition (February 13, 2014)
- Language: English
For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
This program will provide a better teaching and learning experience—for you and your students. Here’s how:
- Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
- Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
- Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents.
- Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
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