【作者(必填)】arco Zeschky1, Bastian Widenmayer2, Oliver Gassmann3

【文题(必填)】Organising for reverse innovation in Western MNCs: the role of frugal product innovation capabilities

【年份(必填)】2014

【全文链接或数据库名称(选填)】http://inderscience.metapress.com/content/c4h882w759t15258/