1.题目：Consumer variety-seeking among goods and services : An integrative review

 Barbara E. Kahn

Journal of Retailing and Consumer Services
Volume 2, Issue 3, July 1995, Pages 139-148

2.Choice and self-expression: a cultural analysis of variety-see

Kim HS, Drolet A.

J Pers Soc Psychol. 2003 Aug;85(2):373-82

3.A model of inertia and variety-seeking with marketing variables

P. B. Seetharamana, ,  and Pradeep Chintaguntab

International Journal of Research in Marketing
Volume 15, Issue 1, February 1998, Pages 1-17

4.Consumer Choice of Theme Parks: A Conjoint Choice Model of Seasonality Effects and Variety Seeking Behavior

Kemperman A. D. A. M.; Borgers A. W. J.; Oppewal H.; Timmermans H. J. P.

Leisure Sciences, Volume 22, Number 1, 1 March 2000 , pp. 1-18(18)

5.Consumers'variety seeking tendency with respect to foods: Measurement and managerial implications
HCM van Trijp, JBEM Steenkamp -

European Review of Agricultural Economics, 1992 - Oxford Univ Press