1、Predicting customer behavior in the market-space: a study of Rayport and Sviokla's framework[size=-1]
H Lu, JCC Lin - Information & Management, 2002 -
2、 E-loyalty: your secret weapon on the web[size=-1]
FF Reichheld, P Schefter - Harvard Business Review, 2000
3、An emerging model of Web site design for marketing
JW Palmer, DA Griffith - Communications of the ACM, 1998 - csa.com