【作者(必填)】
Rui (Juliet) Zhu, Xinlei (Jack) Chen, Srabana Dasgupta
【文题(必填)】
Can trade-ins hurt you? Exploring the effect of a trade-in on consumers’ willingness to pay for a new product
【年份(必填)】
2008
【全文链接或数据库名称(选填)】http://journals.ama.org/doi/pdf/10.1509/jmkr.45.2.159