Consumers show an increased interest in organic food today and a willingness to pay premium for organic products. In addition to price, changing attitudes and beliefs about food quality affect food choice. This article analyses the impact of attitudes, quality characteristics and socio-demographics on consumption of organic and conventional pork, potatoes and milk. The concept of 'perceived quality' provides the theoretical background. The data come from a consumer survey conducted in Germany in 2004 (n=260). An ordered logit model was used for analysing the data. We observe clear differences in consumers' use of certain quality characteristics as they perceive and evaluate conventional and organic fresh foods.

除了价格之外，人们对食品质量的态度和观念的改变也会影响人们对食品的选择。本文分析了态度、质量特征和社会人口统计对有机和传统猪肉、土豆和牛奶消费的影响。“感知质量”的概念提供了理论背景。这些数据来自2004年德国进行的一项消费者调查(n=260)。使用有序logit模型分析数据。我们观察到消费者在使用某些质量特征时明显的差异，因为他们感知和评价传统和有机新鲜食品。