Michael Clancy, «Brand New Ireland?»
Ashgate | ISBN: 0754676315 | 2009-06-28 | PDF | 176 pages | 1.34 MB



This book argues that tourism played an important part in this success. Clancy also locates tourism within broader theoretical debates regarding development, specifically on the role of the state and globalizing industries. Separate industry chapters (on hotels and airlines) show that globalization proceeds in an uneven manner, offering different opportunities and constraints for development. The book also uses tourism as a lens for observing national identity formation in a period of rapid change. Tourism markets the nation as a commodity, not just for tourists, but for its own citizens. Ireland has been at the forefront of branding the nation, introducing 'Tourism Brand Ireland' in 1996. Tracing the evolution of this brand allows an examination of how the nation conceives of itself.


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