附目录 供参考 部分有删节Table of ContentsJANUARY–FEBRUARY 2010 ISSUE FEATURES

• The HBR List: Breakthrough Ideas for 2010
• The Age of Customer Capitalism Roger Martin
• The Best-Performing CEOs in the WorldMorten T. Hansen , Herminia Ibarra , and Urs Peyer
• Managing Alliances with the Balanced Scorecard Robert S. Kaplan , David P. Norton , and Bjarne Rugelsjoen
• The Globe: The Promise and Peril of Russia’s Resurgent State Rawi Abdelal
• How I Did It: Aflac’s CEO Explains How He Fell for the Duck Daniel P. Amos
  HBR SPOTLIGHT
  • Spotlight on Reinvention
  • Accelerating Corporate Transformations (Don’t Lose Your Nerve!) Robert H. Miles
  • Strategy Tools for a Shifting Landscape Michael G. Jacobides
  • How to Bounce Back from Adversity Joshua D. Margolis and Paul G. Stoltz
  • Rethinking Marketing Roland T. Rust , Christine Moorman , and Gaurav Bhalla
  • Wanted: A First National Bank of Innovation Edmund S. Phelps and Leo M. Tilman
    
• From the Editor: Meet the New HBRAdi Ignatius
  

IDEA WATCH

• Why China Still Can’t Build Global BrandsWillem Smit and Michael Sorell
• Why Colonel Sanders Has His Own MuseumRies Roowaan
• Roof Collapses and Other Useful InterruptionsAndrew O’Connell
• Can Technology Really Save Us from Climate Change?Alex Rau , Rob Toker , and Joanne Howard
• China Myths, China FactsErin Meyer and Elisabeth Yi Shen
• Slicing and Dicing Your PricingRebecca Hamilton and Joydeep Srivastava
• Success Gets into Your Head—and Changes ItScott Berinato
• Vision Statement: A Map to Healthy—and Ailing—MarketsGrail Research and de Luxe & Associates
• Defend Your Research: We Can Measure the Power of CharismaAlex “Sandy” Pentland
• Column: The Responsible ManagerC.K. Prahalad
• Column: The Long-Term Effects of Short-Term EmotionsDan Ariely
• Faith in Firms—as Low as You’d ExpectMichael Segalla
  

EXPERIENCE

• Managing Yourself: Five Ways to Bungle a Job Change Boris Groysberg and Robin Abrahams
• HBR Case Study: Overpromoted and Over His Head Eileen Roche
• Recommended
• Life’s Work: Condoleezza Rice, 66th U.S. Secretary of State Katherine Bell