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Managing Change and Transition
Harvard Business Essentials are comprehensive, solution-oriented paperbacks for business readers of all levels of experience. Managing through change and crisis is difficult in any business environment, let alone one as turbulent as managers face today. This timely guide offers authoritative advice on how to recognize the need for organizational change, communicate the vision, prepare for structural change such as M&A, and address emotional responses to downsizing. With tools for managing stress levels and advice on gathering and sharing information during a transition, Managing Change and Transition is an indispensable guide for managers at any level of the organization.

Strategic Information Warfare
Future U.S. national security strategy is likely to be profoundly affected by the ongoing, rapid evolution of cyberspace — the global information infrastructure — and in particular by the growing dependence of the U.S. military and other national institutions and infrastructures on potentially vulnerable elements of the U.S. national information infrastructure. To examine these effects, the authors conducted a series of exercises employing a methodology known as the Day After ... in which participants are presented with an information warfare crisis scenario and asked to advise the president on possible responses. Participants included senior national security community members and representatives from security-related telecommunications and information-systems industries. The report synthesizes the exercise results and presents the instructions from the exercise materials in their entirety.


Get Rich Playing Games
Not to be comfused with SCEA's latest employee, the other Scott Steinberg is managing director of Embassy Multimedia Consultants and author of Videogame Marketing and PR and The Videogame Style Guide and Reference Manual. His latest book is called Get Rich Playing Video Games, and it explains how to succeed in every facet of the gaming industry, from marketing and PR to development to publishing. The volume includes insights from industry legends like Miyamoto, Will Wright, Ted Price, Lord British, and even Atari founder Nolan Bushness, who provides the forward. The book should be available at major retailers now, with a $17.95 price tag, or you can download the eBook free at www.GetRichGaming.com. Pity the title sounds like a late night infomercial.

A Common Sense Cure for Business Owners and Managers
Prescription for Advertising is written specifically for the business owner or manager who needs to advertise but really doesn't know HOW to make it happen. It's a comprehensive guide to the complete world of advertising -- everything from positioning to printers, budgeting to billboards, creativity to conventions -- even logos and signage. The 30 easy-to-read chapters will be a great step toward understanding the complex and confusing world of advertising.
From the Publisher: Prescription for Advertising has been our best-selling business book for quite a few years. The remarkable wise advice of Edmond Bruneau is timeless. Available in hardbound, trade paperback and audio cassette editions, this book has been distributed worldwide and even translated into a foreign language. When it comes to advertising and marketing, Edmond Bruneau is a professional who knows what he is talking about.
From the Author: Since there are so many advertising books written for advertising people, I decided to write one for the businessperson...in language and terminologies a regular joe (or jill) would understand. Problems and situations are discussed from their personal point of view. In addition, the text includes many time-saving shortcuts and tips to avoid the common pitfalls to often made when dealing with the confusing world of advertising.

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