2018 | ISBN: 1138939641, 1138939633 | English | 310 pages | PDF
Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies.

Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide.