New Strategist | English | 2018 | ISBN-10: 1937737403 | 795 pages | PDF

Find out how the American marketplace has been transformed by recovery from the Great Recession in the new 12th edition of Best Customers: Demographics of Consumer Demand, with all-important 2014 spending data—the first year of spending recovery. Best Customers is a unique look at who the best and biggest customers are for hundreds of individual products and services. The new edition of Best Customers includes analyses of spending trends before (2000 to 2006) and after (2006 to 2014) the Great Recession, product by product. Best Customers analyzes household spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder. Based on unpublished data from the 2014 Consumer Expenditure Survey—you canÂ’t find this on the Internet—Best Customers identifies                                                                                                                                                                                                                                                                                                                                                                                                                                                       which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers). Best Customers is divided into 21 chapters, arranged alphabetically. Within each chapter, individual products and services are arranged alphabetically. The chapters are: alcoholic beverages, apparel, computers, education, entertainment, financial products and services, household furnishings, gifts to non-household members, groceries, health care, household services, housekeeping supplies, personal care products and services, reading material, restaurants and carry-outs, shelter and utilities, telephone, tobacco, transportation, travel, and utilities. Each table in Best Customers analyzes household spending on a particular product or service and is accompanied by text identifying the best and biggest customers, analyzing spending patterns, describing spending trends before and after the Great Recession, and predicting future trends based on the nation's changing demographics.

About the Author
Cheryl Russell, a professional demographer with a master s degree from Cornell University, is New Strategist s editorial director. She has guided the company since its inception in 1989 and has spent her career uncovering and interpreting American demographic trends: who we are, where we live, what we do, how much we spend. She is the former editor-in-chief of American Demographics magazine and The Boomer Report. She is the author of Demo Memo blog, American Consumers newsletter, and numerous books about demographic trends.