Gale Research | English | 2018 | 35th Ed. | ISBN-10: 1410327566 | 3898 pages | PDF
From the Book
The appeal of small business ownership remains perpetually
entrenched in American culture as one of the most viable
avenues for achieving the American Dream. To many
entrepreneurs going into business for themselves represents
financial independence, an increased sense of identity and
self-worth, and the fulfillment of personal goals. Small business
owners strive to make their mark in today’s competitive
marketplace by establishing healthy businesses that can,
over time, become legacies handed down from one generation
to the next. Entrepreneurs from each generation tackle
the obstacles and adversities of the current business and
economic climate to test their business savvy and generate
opportunities. Today’s entrepreneurs face many of the
problems of their predecessors, as well as some distinctly
new challenges.