向大家推荐一本好书，有兴趣的可以看一下。

The Future of Reputation: Gossip, rumor, and privacy on the Internet. The topic of Internet reputation is fascinating and was one of the earliest discussions. The basic premise is that our reputation is our greatest asset but as an asset it is not our own – it is in the hands of everyone else. So what happens when someone messes up that reputation?