Create and Deliver a Killer Product Demo: Tips and Tricks to Wow Your Customers
By 作者: Oscar Santolalla
ISBN-10 书号: 1484239539
ISBN-13 书号: 9781484239537
Edition 版本: 1st ed.
出版日期: 2018-12-04
pages 页数: (91)

Create great product demos and sell more of your product with the strategies and inspiration in this book. Insightful interviews are presented with professionals who are giving killer product demos in several types of businesses today. The strategies taught in this book are based on the analysis of product demos that made history and brought millions to their companies (Apple, Intel, Microsoft, Tesla, and more).
Every day thousands of companies give demos to sell their products. In pre-sales for enterprise software a bad demo can make your product look too complex to the point where decision makers won’t buy it. In Software-as-a-Service (SaaS) you need to quickly convert signups into active and paying users. At a product launch event you want a perfect demo that is both persuasive and memorable. Remember Steve Jobs?
What You’ll Learn

Apply a simple step-by-step method to create effective product demonstrations
Know the 5 steps to create a wow moment
Study the first exhaustive analysis of product demos that made history: Douglas Engelbart’s Mother of All Demos; Steve Job’s Macintosh, iPod, and iPhone; and many more
Avoid common mistakes and maximize your presence as a technical presenter
Align your demo with your sales process in enterprise software, Software-as-a-Service (SaaS), mobile apps, etc.
Be aware of trends in technology for product demos

Front Matter
1. Introduction
2. Killer Product Demos
3. How to Craft Your Demo
4. Unique Demo Structures and Timelines
5. Create a WOW Moment
6. Dissection of Amazing Product Demos
7. Preparation
8. How to Avoid Common Gltches
9. Weapons for Delivering Effective Technical Presentations
10. Trends in Technology
11. Demo Your Product, Sell a Dream
Back Matter