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这么好的报告，我再顶一下
一共57页
Table of Contents
HOW UBER WORKS
Uber’s double-sided marketplace 8
UBER’S COST CENTERS
Driver acquisition and retention 13
Customer acquisition and retention 15
Expansion costs 18
Regulation-based costs 24
UBER’S REVENUE CENTERS
The basics of car ride/fee distribution 28
Uber Black 29
UberX 32
Uber Pool 35
Uber Eats 39
Revenue bets 43
Geography of Uber’s revenue 46
UBER’S FUNDAMENTALS
Contribution margin 50
Net negative churn 51
Competition 54
UBER: FORECASTING THE FUTURE 56

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