四、文献目录
BIBLIOGRAPHY
DAY 1: MARKETING
Assael, Henry. Consumer Behavior Marketing Action.
Boston: Kent Publishing, 1981, p.471 (paper towel
perceptual mapping).
"The Deal Maker." U.S. News World Report, February 8,
1998, p.78 (Ralph Lauren).
Koselka, Rita. "How to Print Money." Forbes, December
24, 1990,p.118 (Vlassis).
Kotler, Philip (Northwestern). Marketing Management
Analysis, Planning and Control. Englewood Cliffs, N.J.:
Prentice - Hall, 1984.
Maxwell, John C., Jr. "Coffee Sales Climb in '89."
Advertising Age, April 16, 1990, p.64 (coffee market
shares).
Morgensen, Gretchen. "The Trend Is Not Their Friend."
Forbes, September 16, 1991, P.118 (brand extensions).
Newton, Derek A. Sales Force Management: Text and Cases.
Boston: Irwin, 1990, pp.7-9 (salesman historical periods).
Paley, Norton. Manager's Guide to Competitive Marketing
Strategies. New York: American Marketing Association, 1989,
pp. 18-19 (Xerox), pp. 46-47 (segmentation selection).
Schifrin, Matthew. "Mom's Cooking Was Never Like This."
Forbes, August 19, 1991, pp. 50, 54 (premium dog food
sales).
Silbiger, Steven. "Study of the General and Gourmet
Coffee Markets." Sponsored by Westway Merkuria, Inc.,
EnglewoodCliffs, N.J., July 1989.
—, and Mark Parry. "Cafe Blason," Case UVA-

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