健力宝西安地区市场推广方案
目 录
健力宝企业概况
····································· 4
市场环境分析
········································5
三、西安地区饮料市场调查分析
(一）、西安地区饮料消费者群体分析························6
（二）、功能性饮料的发展机遇与阻碍························7
（三）、消费者选择饮料产品的侧重点分析····················8
(四)、健力宝市场竞争品牌································8
（五）、消费者对健力宝品牌的了解与关注····················9
（六）、消费者对健力宝的期待······························11
(七)、调查总结··········································12
(八）、饮料行业发展预测分析······························12
四、SWOT分析 ...