求这本书的pdf：Marketing Research
Steve D'Alessandro, Hume Winzar, Ben Lowe, William Zikmund
Cengage AU, Jun 18, 2020 - Business & Economics - 648 pages

Marketing Research, 5e equips students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.