The characteristics    of English advertisements
一、英语广告的句式特点及翻译1、多用简单句及成语，少用复杂的复合句。    广告鼓动消费者去购买商品。复杂的长句会令消费者厌烦。短句经济实惠，节奏急促，跳跃性强，便于抓住人们的视线或听觉，引起兴趣
许多优秀的商品广告或一句话广告口号(Slogan) 都以简练著称，己深入人心，家喻户晓了。There's no place like home to shop. 宾至如归A business in millions, a profit in penies.百万买卖，毫厘利润Shaped by the wind, born for the road.