目标顾客群零售模式探讨.ppt
SHOPPER FOCUSED RETAILING
目标顾客群零售模式
Shopper Focused Retailing will become the industry standard business practiceThe focus of retailers: switch from "building transactions" to "building loyalty" using market leading brands. Shoppers will make their outlet loyalty choices based on retailer overall brand positioning statements versus solely retail price. Shopper satisfaction results for key retail customers will increase significantly as core shopper needs are identified and retai ...