The Strategy and Tactics of Pricing

定价的策略和战术
管理经济学
The Cost-Plus Delusion
加成定价法的谬误
Financial prudence        谨慎财务How to determine mark-up?  如何决定加成比例?
管理经济学
Value-Based Pricing
根据消费者购置意愿定价
In 1964, Ford introduced Mustang, at a base price of $2,368, and made a net profit of $1.1 billion in just the first two years  1964年福特推出定价为2368美元的Mustang车来满足消费者的需求,在最初的两年间净利达11亿美元伦敦“疯人〞饭店可口可乐的新型贩卖机  Coca-Cola’s New Vending Machine
管理经济学