Contents
Foreword 5
David Haigh, Chairman & CEO, Brand Finance
Global Market Overview 6
Valuation Analysis 9
Most Valuable Brand: Apple 14
Fastest Growing Brand Value: e& 15
Brand Strength Analysis 16
Sustainability Analysis 19
Brand Spotlights 21
ADNOC 22
Alexander Richmond Burnett, CCO, ADNOC
DBS 25
Karen Ngui, Managing Director and Head, DBS Foundation
and DBS Group Strategic Marketing and Communications
Infosys 28
Sumit Virmani, CMO, Infosys
Starbucks  31
Laurence Newell, Managing Director, Brand Finance Americas
stc  34
Faisal Almalki, Brand Management GM, stc
X  37
Florina Cormack-Loyd, Communications Director,
North America, Brand Finance Canada
Insights 39
Bridging the Gap Between Marketing and Finance: 40
Making the Case for Brand Investment
Mike Rocha, Chief Commercial Officer, Brand Finance
The Brand Value of Major American Online 44
Gambling Brands: A Transformational Era
Henry Farr, Valuation Director, Brand Finance
Brand Value Ranking (USDm) 48
Methodology 58
Our Services 64