<p>产业链的定义是什么?和市场结构有什么关系?<span><span><span>产业链的定义和 <span><span><span>迈克尔<span lang="EN-US">.</span>波特</span></span></span>五力模型有区别吗 。</span></span></span></p><p><span><span><span>还是用波特的“竞争”模型比较不容易被“挑战”</span></span></span></p><p><span><span><span><span style="; FONT-FAMILY: 宋体; mso-bidi-; mso-font-kerning: 1.0pt; mso-bidi-font-family: "Times New Roman"; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">即 五种竞争作用力模型<span lang="EN-US">(</span>进入威胁、替代威胁、买方侃价能力、供方侃价能力及现有竞争对手的竞争<span lang="EN-US">)</span></span><sup><span lang="EN-US" style="; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: "Times New Roman"; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">[11]</span></sup><span lang="EN-US" style="; FONT-FAMILY: 宋体; mso-bidi-; mso-font-kerning: 1.0pt; mso-bidi-font-family: "Times New Roman"; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">
</span><span style="; FONT-FAMILY: 宋体; mso-bidi-; mso-font-kerning: 1.0pt; mso-bidi-font-family: "Times New Roman"; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">、竞争对手分析的四要素框架<span lang="EN-US">(</span>未来目标、现行战略、假设和能力<span lang="EN-US">) </span>、获取成功机会的三种通用战略<span lang="EN-US">(</span>成本领先、产品差异化、专一化<span lang="EN-US">) </span>、竞争优势的两种表现<span lang="EN-US">(</span>低成本和差异化<span lang="EN-US">) </span>及其分析工具——价值链。</span></span></span></span></p><p><span><span><span>这些定义一定要搞清除</span></span></span></p>