一、

J. C. Narver, S. F. Slater and D. L. MacLachan, 2004

  Responsive and proactive market orientation and new-product success

Journal of Product Innovation Management, 21, pp. 334-347.

二、

Atuahene - Gima, K. (1995)

  An Exploratory Analysis of the Impact of Market Orientation on New Product Performance. A Contingency Approach

Journal of Product Innovation Management, 12, S. 275 - 293.

谢谢!