下一步 发表于 2014-2-4 13:36 
有案例的话,有没有分析?很多资料说是案例分析可是只有案例.
企业战略管理案例分析
第一部份如何分析案例·················································································································································1
一、掌握案例分析的一般程序·····························································································································1
二、要提炼自己的观点·········································································································································1
三、广泛涉猎知识是做好案例的基础·················································································································2
第二部份案例································································································································································2
案例1:“老牌”企业的竞争······························································································································2
案例2:山居小栈的经营策略······························································································································3
案例3:任总的观点·············································································································································5
案例4:如何以弱胜强·········································································································································5
案例5:平安保险公司·········································································································································6
案例6:悦来企划公司的多元化战略··················································································································7
案例7:格兰仕的成长战略··································································································································7
案例8:海王故事···············································································································································12
案例9:中国啤酒竞争格局································································································································16
案例9:肯德基麦当劳中国争霸························································································································21