Constantinos C. Markides "Game-Changing Strategies: How to Create NewMarket Space in Established Industries by Breaking the Rules"
                        Jossey-Bass | 2008-05-23 | ISBN: 0470276878 | 256 pages | PDF | 1,1 MB   

Game-Changing Strategies explains the reasons behind this puzzle andpresents practical ideas on how established firms could not onlydiscover new radical business models but also grow them next to theirexisting business models. The challenge for established firms is notthe discovery of a new business modelthe real challenge is how to maketwo business models coexist. This book offers advice on how establishedfirms can implement structures and processes that make the new businessmodel less conflicting and more palatable to the existing business.