英文文献：The Influence of Market Factors on Intention to Adopt a "Radical" Product Innovation by Farmers-市场因素对农户采取“根本性”产品创新意愿的影响
英文文献作者：Verhees, Frans J.H.M.,Meulenberg, Matthew T.G.,Pennings, Joost M.E.
英文文献摘要：
This study proposes a model to explain the intention of farmers to adopt a radical product innovation. Particular attention is given to the influence of marketing factors. Results from illustrating the model for Dutch poultry farms are presented.

本研究提出一个解释农户采取根本性产品创新意愿的模型。特别要注意市场因素的影响。结果说明了该模型的荷兰家禽养殖场。