英文文献：Assessing Agricultural Input Brand Loyalty Among U.S. Mid-Size and Commercial Producers-评估美国中型和商业生产者的农业投入品牌忠诚度
英文文献作者：Harbor, Anetra L.,Martin, Marshall A.,Akridge, Jay T.
英文文献摘要：
This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial farmers. Farmer attitudes, beliefs, and some demographic characteristics are useful identifiers of brand loyal farmers.

本研究探讨了农业投入产品品牌忠诚度的普遍性及其决定因素。结果显示，商业农户对消耗性和资本投入的忠诚度都很高。农户的态度、信念和一些人口学特征是品牌忠诚农户的有用标识符。