Introduction ...............................................................................................4
Reasons for Writing.....................................................................................5
Format and Content....................................................................................6
Business Plan Outline ................................................................................8
Introductory Material..................................................................................9
Executive Summary / Statement of Purpose..............................................13
The Company ..........................................................................................15
Products and Services................................................................................17
Market Analysis and Marketing Strategy...................................................19
Marketing Strategies .................................................................................24
Production and Operations Plans..............................................................26
Management.............................................................................................28
Financial Statements and Financing Plans.................................................30
Appendices
Appendix 1: Market Analysis: Background for a Business Plan......38
Appendix 2: Business Information Sources....................................42