Business Writing

Baden Eunson



The ability the write well in professional situations is a much sought-after and all too rare skill. Business Writing takes a hands-on approach to help you excel in writing a range of hard-copy and electronic documents.
Learn how to write effective:

• letters
• memos
• emails
• reports
• website text.

Expert communicator Baden Eunson shows you how to design documents, employ persuasive techniques and how to recognise (and foil) the mind games some people play. Also, discover how to avoid the pitfalls of planning and editing documents to become a proficient and fluent writer.

Effective writing is a skill that everyone can develop and is a vital attribute for those who wish to succeed in the highly competitive business world.

Table of Contents

Preface
Introduction
1 Letters 1 — what they are and how to write them
2 Letters 2 — giving good news and bad news
3 Letters 3 — persuading
4 Memos
5 Reports
6 Online writing — emails and websites
Conclusion
Appendix
Notes
Glossary
Index



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