英文文献：Effect Of Generic Promotion Of Flowers On The Use Of Retail Flower Outlets
英文文献作者：Rimal, Arbindra,Ward, Ronald W.
英文文献摘要：
AIDs demand models are used to test if the generic promotion of fresh-cut flowers influenced the market shares for florists, supermarkets, and other retail outlets. Were the generic efforts outlet neutral? Generic promotions of fresh-cut flowers is shown to be outlet neutral while the brand advertising increased florists' market share.