英文文献：Product And Branding Innovations In The Australian Beef Marketing System
英文文献作者：Morales, Luis Emilio,Fleming, Euan M.,Wright, Vic,Griffith, Garry R.,Umberger, Wendy J.
英文文献摘要：
Meat Standards Australia (MSA) represents a new beef classification system, derived from consumer preferences, which allows classifying beef in interesting ways to consumers and creates the basis for product differentiation and branding. Currently, branding of beef cuts occurs on a limited scale; however, research has revealed clear segmentation across consumers and premiums for preferred products in niche markets. The objective of this study is to identify the potential for large-scale differentiation and branding in the Australian beef marketing system and how this may best be done given the structure of the supply chain.