UNIT 9
2014.11
Business English: A Reading Course
BACKGROUND INFORMATION
I. Fireside Chat: 炉边谈话II. Story-telling types for leaders1. Who am I?2. Who are we?3. Where are we going?III. 作为企业领导人：
WARM-UP QUESTIONS
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effective methods which can call forth people’s spontaneous enthusiasm and co-operation2. Why can storytelling be used as an effective me ...