Data assets management-Data and Analytics Strategy for Business/数据资产管理
Durham University

Textbook：Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy
Author(s): Simon Asplen-Taylor

Description:
For many organizations data is a by-product, but for the smarter ones it is the heartbeat of their business. Most businesses have a wealth of data buried in their systems which, if used effectively, could increase revenue, reduce costs and risk and improve customer satisfaction and employee experience.
Beginning with how to choose projects which reflect your organization's goals and how to make the business case for investing in data, this book then takes the reader through the five 'waves' of organizational data maturity. It takes the reader from getting started on the data journey with some quick wins, to how data can help your business become a leading innovator which systematically outperforms competitors.
This coursebook outlines how to build consistent, high-quality sources of data which will create business value and explores how automation, AI and machine learning can improve performance and decision making. Filled with real-world examples and case studies, this coursebook is a stage-by-stage guide to designing and implementing a results-driven data strategy.