中文1910
字The Marketing and Distribution of Fast Food
Material Source:Contemporary Endocrinology
Author: Michelle Christian and Gary Gereffi
The origin of fast-food chains began with the franchising of McDonald’s in the 1960s, and since then the strength of fast-food brands has grown at a meteoric rate. The largest fast-food chains (such as McDonald’s and Yum! Brands) brought the mass production concept to foodservice, and in the process, changed how food is produced, distributed, and marketed. Th ...