Engagement Unleashed:
Gamification for Business, Brands, and Loyalty
June 2011
Methodology
Sample size: 2004US residents50% male, 50% femaleAges 18–44Field Dates: 11-May-11 to 17-May-11The survey was administered through Ipsos OTX MediaCT’s standard survey environmentRespondents were recruited via email from Ipsos OTX MediaCT’s Sample Community and linked to the survey environment to complete the online survey
Executive Summary
50% of the US online population between the ages of 18 and 44 play  ...