演讲的要素(1)
Purposes for making presentations
To demonstrate: a service, product, system.To create: an image, strategy.To entertain: colleagues, outside people.To sell: a concept, product, idea.To represent: a group, company, department.To promote: an attitude, a way of working.To suggest: a solution, a new concept.
演讲是一个双向沟通过程









图4.1 演讲过程