【作者(必填)】Wangsheng Zhu [size=1.2]
, Subodha Kumar [size=1.2]
, Vijay Mookerjee


【文题(必填)】Coordination in Multibrand, Multimedia Advertising: Is It Always a Good Thing?
【年份(必填)】2023

【全文链接或数据库名称(选填)】如需批量上传资料发帖，请点击上方的批量上传发帖按钮https://pubsonline.informs.org/doi/suppl/10.1287/isre.2022.0283