Strategy analysis of Starbucks
组员：章辉  朱静 叶慧 张青 黄祎凡 姜盼
Key partner
Key activities
Key resources
Customer segments
Customer relationships
channels
value proposition
Cost and  revenue
BUSINESS
MODEL
value proposition
Starbucks
“We’re not just selling a cup of coffee, we are providing an experience.”
------Howard Schultz