【作者(必填)】
Beth Myers1, Wi-Suk Kwon2 and Sandra Forsythe3
【文题(必填)】
Creating successful cause–brand alliances: The role of cause involvement, perceived brand motivations and cause–brand alliance attitude【年份(必填)】
2013
【全文链接或数据库名称(选填)】
http://www.palgrave-journals.com/bm/journal/v20/n3/abs/bm201234a.html